If someone goes on vacation or can’t check their email, your emails to them will bounce. Sometimes, this can mean that the contact is no longer using that email address.Īs with a non-existent email address, you may want to follow up with the contact by social media, phone, or mail to check whether the address is valid. If your contact has so many emails in their inbox that they can’t receive any more, your emails will bounce back until there’s space for them. However, if this email address repeatedly bounces on multiple emails, it may mean the server is gone for good. If bounced emails are in the “Undeliverable” category, that means that the receiving email server is temporarily unavailable, was overloaded, or couldn’t be found.Ī server that can’t be found could have crashed or been under maintenance, so this may just mean waiting to send the email to the address again.
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Learn: How to choose the right email template 2. If not, try to reach the contacts by other means to confirm the address. In this case, it’s important to review the contacts in this category and see if there are any obvious typos in the email address. There’s also a chance that the contact gave a false email address, which can be the case if you’re offering something online in exchange for an email. If the bounce is marked as “non-existent email address,” the email address could have a typo, or the person with the address may have left the organization. Now that you understand the two basic types of email bounces, let’s take a look at six common reasons why emails might bounce. This is a permanent situation and the address should be removed from your list. What is an email hard bounce?Ī hard bounce happens when the email is rejected because the email address is invalid or the email address doesn’t exist. Want your emails to reach their destination? Read more about email deliverability. What is an email soft bounce?Ī soft bounce means that the email address is valid and was delivered to the recipient’s inbox, but it still bounced because the mailbox was full, the server was down, or the message was too large for the recipient’s inbox.Ī soft bounce is generally thought of being a temporary situation because it can be remedied by the recipient cleaning out their inbox, the server being fixed, or by you shortening your newsletter. While one is temporary, the other is permanent. There are two types of email bounces - a soft bounce and a hard bounce. But before we get to that, let’s talk about the types of email bounces. That’s why it’s important to monitor and clean up those bounced emails on a regular basis. Meaning, if you have a high bounce rate, servers may start to believe that your emails are untrustworthy and may start blocking them automatically. There are a variety of reasons an email may “bounce” but the most important thing to remember is that “bounces” may not only waste your time and efforts but they may also negatively impact your email deliverability.
What is an email bounce?Īn email bounce is when a commercial or marketing email is not delivered as intended. The truth is, when an email bounces, it’s almost never the sender’s fault.īut the first step in stopping bounces from happening again is to understand what an email bounce really is. And we start asking, “Why do emails bounce?” “Did we do something wrong?” “What are we supposed to do now?” Blaise Lucey, River Cartie Last Modified: J9 min readįor most of us, the first time we see an email bounce we’re completely at a loss.
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